A manual solution to spreading digital products

In Bangladesh, companies spend more than Tk1,000 crore every year on digital marketing on Facebook and Google alone to reach their target audience. Inkam, a new startup, offers an alternative to companies in Bangladesh and creates income opportunities for ‘digital entrepreneurs’ too

November 4, 2022, 09:25

Last modified: November 4, 2022, 04:40 PM

Currently, Income has onboarded six partners including Shikho, Bohubrihi, AmarLab, Bambinos Bangladesh, Shombhob App. Photo: Noor-A-Alam

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Currently, Income has onboarded six partners including Shikho, Bohubrihi, AmarLab, Bambinos Bangladesh, Shombhob App.  Photo: Noor-A-Alam

Currently, Income has onboarded six partners including Shikho, Bohubrihi, AmarLab, Bambinos Bangladesh, Shombhob App. Photo: Noor-A-Alam

Meraz Ahmed, residing in Barguna, Barishal, is a freelance event organizer. He was actively looking for a second job until he came across Income.

Income is a distribution company exclusively for digital products and services that has onboarded promising digital products (learning videos, skill development courses, health services, etc.) in the market. The platform allows its users to distribute the products for sales commissions.

“The terms and policies of Income are quite easy to understand and accommodate. So I registered the same day and became an agent of Income,” said Meraz.

In Income, any agent/affiliate who earns a commission for marketing the products of another person or company is known as a ‘Digital Udocta’ (Digital Entrepreneur).

“All we have to do is get new customers for the services [of different companies] They sell on this platform. For example, if I am assigned to sell digital course material, I keep looking for potential customers around me. When they agree to buy the course, I send them my customized link through which they can buy,” explains Meraz, adding, “With every purchase, I get 10%-15% commission in my account.”

Photo: Noor-A-Alam

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Photo: Noor-A-Alam

Photo: Noor-A-Alam

Meraz now earns Tk2,000 to Tk2,500 in any given week. He also heads the Digital Udocta team from Barisal.

Since the world is moving towards digitalization and the informal economy of ​​Bangladesh is growing phenomenally. Income saw an opportunity to merge the two to create a service that benefits everyone in the ecosystem.

Income is open for business to any individual (who can work as an agent) or platform (who can work as an associate or partner). For example, Go Global is an international admission and visa processing platform. They also provide career counseling to students going abroad for higher education.

Imtiaz Bin Habib, Assistant Manager, Business Development of Go Global, explains how their sales have increased after affiliating with Income.

“Career counseling is our popular service. Previously, we only did its marketing through Facebook and Google ads. The ads definitely gave us a sizable amount of reach, but even 1% of the reach made it to the actual customer’s List. On the other hand, the reach we get through Income’s agents is almost 100% effective, which gives us good business,” Imtiaz told the Business Standard.

If Income remains consistent with its growth, Imtiaz plans to invest the lion’s share of his company’s marketing expenses in Income in the upcoming years.

The void in the digital infrastructure

A research by Statistica.com reveals that ad spending in Bangladesh’s digital advertising market is projected to reach $305 million this year. Companies spend more than Tk1,000 crore every year on digital marketing on Facebook and Google alone to reach their target audience.

“All the money is our money, our people’s money. It’s sad how we have to give it away to global tech giant companies for the sake of marketing. Recognizing that, we wanted to build a platform that will enable effective digital advertisements and will allow the money to circulate in the country,” said Firoz Uddin Ahmed, COO, Inkam.

Firoz Uddin Ahmed.

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Firoz Uddin Ahmed.

Firoz Uddin Ahmed.

Besides, with the increased demand for digital products and the population shifting online, there is a lack of a digital distribution infrastructure for digital products.

“We have an abundance of reselling platforms for physical products (Daraz, Amazon, eBay, etc.), but the digital distribution market is still untapped,” explains Firoz.

“Through Income, we are not only accelerating access to digital products among the masses, but also creating income opportunities for those people who have limited or no income,” said Khalid Hossain, co-founder, Income.

Khalid Hussain.

Khalid Hussain.



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