Adidas drops Ye from partnership following antisemitic remarks

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Adidas has ended its partnership with rapper Ye, formerly known as Kanye West, due to his offensive and anti-Semitic comments.

They are the latest company to cut ties with Ye, a decision that the German sportswear company said will come down to its final level.

“Adidas does not tolerate anti-Semitism and other forms of hate speech,” the company said in a statement on Tuesday. “Your recent comments and actions are unacceptable, hateful and dangerous, and they violate the company’s values ​​of diversity and inclusion, mutual respect and fairness.”

The company came under pressure to cut ties with Ye, as celebrities and others on social media called on Adidas to act. It said earlier this month it was reviewing its lucrative sneaker deal with the rapper.

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Adidas said on Tuesday that it had conducted a “full review” and would immediately stop production of its Yeezy product line and stop payments to Ye and his companies. The sportswear company said it expects the move to take a hit to its net income of up to $247 million this year.

On the Oct. 16 episode of “Drink Champs,” you boasted that he “Can say anti-Semitic things, Adidas can’t leave me.”

The brand promised to provide more information about the decision on November 9.

In recent years, Ye has been controversial. In October, he was criticized for wearing a “White Lives Matter” T-shirt to his Yeezy collection show in Paris. In 2018, he suggested slavery was a choice and in 2020 he The COVID-19 vaccine has been called the “mark of the beast” among other ideas. In uncensored footage obtained by Vice from Ye’s interview with Tucker Carlson earlier this month, the rapper revealed that he had been vaccinated against COVID-19.

Adidas joins other companies in ending ties with Ye. He has been suspended from Twitter and Instagram for anti-Semitic posts that the social networks said violated their policies.

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Ye’s talent agency, CAA, dropped him and studio MRC announced on Monday that it was shelving a full-length documentary about him.

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Fashion house Balenciaga cut ties with Ye last week, according to Women’s Wear Daily. JPMorgan Chase and Ye had ended their business relationship, but the bank’s fallout was underway even before Ye’s anti-Semitic comments.

In recent weeks, Ye has also ended his company’s relationship with Gap, and told Bloomberg he plans to cut ties with its corporate suppliers.

After he was suspended from Twitter and Facebook, Ye offered to buy the conservative social network Parler.

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Demonstrators on a Los Angeles freeway on Saturday unfurled a banner praising Yeh’s anti-Semitic views, sparking an outcry on social media as celebrities and others said they stood with the Jewish people.

On Monday, Ye’s ex-wife Kim Kardashian responded to the parade by tweeting, “Hate speech is never okay or excusable.”

“I stand together with the Jewish community and call for an immediate end to the horrific acts of violence and hate speech directed at them,” she added, though she did not name Yeh specifically.

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Jamie Lee Curtis, Sarah Silverman and John Legend are among the first celebrities to rebuke the rapper for his hateful rhetoric.

A threat to the Jewish people once ended in genocide. Your words hurt and incite violence. you are a father Please stop,” Curtis tweeted earlier this month after saying he would soon go “3 deaths to Jewish people,” an apparent reference to the U.S. military readiness status scale known as DEFCON.

In the same tweet, which has since been removed by Twitter, he said: “You have played with me and tried to blackball anyone who opposes your agenda.”

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Meanwhile, Silverman questioned why Ye’s tweet didn’t get more traction. “Kanye threatened Jews on twitter yesterday, it’s not even trending,” she tweeted. “Why is it often only Jews who speak out against Jew-hatred? Silence is very loud.”

Ye’s former friend John Legend addressed his social media comments on Oct. 9, tweeting, “Strange how all these ‘free, independent thinkers’ always. Back to the old blackness and anti-Semitism.”

Contributions: Naledi Ushe, USA TODAY; Associated Press



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