Digital Simplified Maps a Path to Growth, Speed, and Innovation Through Digital Business

Detroit–(Business Wire) – Costs, misaligned goals and lack of expertise are the leading obstacles to successful digital transformation, according to McKinsey & Co. Co-authored by Founder and Executive Chairman Raj Vattikuti, Digital simplified (Imagine & Wonder, 2022) is available in hardcover and Kindle at Amazon, Barnes & Noble and other major booksellers.

The book distinguishes the differences between digital transformation and digital business and how together they can lift companies to unprecedented heights. Digital business takes an incremental, bite-sized approach, where business takes ownership of bringing business growth at speed. Digital transformation focuses on a technology ecosystem in customer environment by rationalizing the existing tools and bringing new digital business data technologies, a self-service business digital platform end-to-end and fully automated to create the environment for business and engineering teams. The data scientists and data analysts to collaborate for high productivity, speed, scale, consistency and create data/analytics digital assets for reuse. Business units across the enterprise converge with speed and continuous innovation leading to greater engineering productivity and a single source of truth (SSOT) that powers AI/ML and predictive tools to create data assets and growth.

Vattikuti, a successful entrepreneur and philanthropist has a long career/track record focused on solutions and bringing value to the business world, and co-author Ram Charan, a renowned advisor to CEOs and best-selling author, outlines a proven way to digitize your business without disrupting current business.

“Too often, digital initiatives fail because they are oversized, tech-heavy and disruptive to existing operations. We have a better way, and it’s built on an agile, engineer-minded approach driven by practitioners,” says Vatikuti. Adds Charan, “This book introduces a digital business methodology that is a guide for business engineering teams, data scientists and data analysts to work together for end-to-end security, compliance, quality and reliability. It is supported by real world examples of Business digital platform, how it is created and how it helps to bring the speed, scale and consistency by leveraging the digital business methodology.

In this 158-page handbook of concrete strategies and methods, the authors show readers how to identify and implement bite-sized projects that are aligned with key business priorities. Understanding the current digital enablement landscape will help business leaders discover their value to stakeholders and drive engagement, buy-in and tool selection. Digital simplified Illustrate the process with real-world case studies. Readers can also:

  • Learn about elements required to achieve outcomes with speed, focusing on solving current business pain points with simplicity and an emphasis on digitalization and creating a single source of truth.

  • Discover how to bring together the key components of a digital business methodology that lead to a collaborative culture between business and engineering teams, data scientists and data analysts for end-to-end security, compliance, quality and reliability.

  • Understand how a technology platform brings digital business methodology leveraging and rationalizing existing technology and new tools like Snowflake and Databricks into a customer environment to bring consistent outcomes at speed without disruption.

“Raj Vattikuti and Ram Charan saw what so many others missed – that real digital transformation starts and ends with the business,” says David L. Rogers, global best-selling author of The Digital Transformation Playbook. “The key lessons from their book are what every leader needs to hear: Give digital ownership to the business. Take an agile, iterative approach to investment. Design an innovation process based on experimentation. Push for speed and build digital products in weeks, not years.Shift the culture to empower employees, collaborate across silos, and focus on outcomes.

“This is how digital transformation delivers lasting growth. If you’re running a legacy business today, you can’t afford anything less.

About altimetry

Altimetric is a pure play digital business and digital transformation company unlocking growth and opportunity with speed, scale and consistency. We focus on delivering business outcomes with an agile, product-oriented approach. Our digital business methodology provides a blueprint to develop, scale and launch new products to market faster. Our team of more than 5,500 practitioners with software, data, cloud engineering skills help create a culture of innovation and agility that optimizes team performance, modernizes technology and builds new business models. As a strategic partner and catalyst, Altimetric quickly delivers results without disruption to the business.


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