Kanye West: Adidas to launch investigation into allegations of inappropriate behavior made against rapper

CNN campaign

Adidas will launch an investigation into allegations of misconduct against Kanye West, whose partnership ended in October.

“It is currently unclear whether the allegations made in the anonymous letter are true,” Adidas said in a statement released Thursday. However, we take these allegations very seriously and have decided to immediately launch an independent investigation into the allegations.”

The comments followed an article in Rolling Stone in which Adidas board members ignored the inappropriate behavior of the rapper, who legally changed his name to Ye in partnership with his Yeezy brand.

Rolling Stone says it obtained a letter Tuesday from Yeezy’s former top employees to executive board members about the “toxic and chaotic environment created by Kanye West.” The letter went on to say, “This type of response from a brand partner is one that Adidas employees should never be subjected to, and Adidas leadership should never tolerate.”

Adidas ended its partnership with Ye after he made a series of anti-Semitic remarks in recent months. In late October, West addressed the antiseptic comments — as well as what he said about George Floyd and Black Lives Matter — in a 16-minute video distributed by WmgLab Records on YouTube and recorded sometime after Adidas ended its business relationship. with him.

“I think adidas felt they had the right to only take my designs because everyone ganged up on me,” West told a small crowd.

In the video, West appeared to be trying to distance himself from any “hate groups” without apologizing for his anti-Semitic remarks.

“I have nothing to do with any hate group,” West said as he closed his remarks with a prayer. “If any hatred befalls any Jewish person, it is not related (gestures to himself) because I ask that everyone walk in love.”

Adidas has partnered with West since 2013, when the company signed his brand from rival Nike. In 2016, Adidas expanded its relationship with the rapper, calling it “the most significant partnership ever created between a non-athlete and an athletic brand.”

West currently does not have a lawyer or publicist representing him in this matter.

— CNN’s Dan Heching contributed to this report


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