Mason raises $7.5M seed round to scale its no-code commerce engine • TechCrunch

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Hello! And it’s Thursday! We’re all waiting with bated breath for the latest installment of Will Elon Actually Buy Twitter or Will He Squirrel Out of It – the miniseries of indeterminate length and too many twists and turns to enumerate. Apparently we will learn more tomorrow, but who knows. Also, what is time? And if we all leave Twitter in droves, where will we discuss all the drama?

Our fave little story today was Romains, covering the expensive houseplants that can be used as air purifiers.

Haje is off tomorrow, so a very happy weekend from him, and Christine will look after all your Crunchy needs tomorrow. Adios! – Christine And Hey

The TechCrunch Top 3

  • Excitement on the self-driveway: Darrell did did it With all the speculation and calling it: “Really autonomous vehicles just aren’t going to happen. The evidence pointing to this has been mounting for years now, if not decades, but it’s now tipped the scales to where it’s hard to ignore for a Reasoned observer – even one like me who was previously very optimistic about self-driving prospects. He writes. Darrell, we love you, and we hope you’ve never been more wrong.
  • Close the barn after the horse has bolted: We also have the latest on Elon Musk after his now famous Twitter office sink video: Amanda Reports on his open letter to Twitter advertisers that people have it all wrong about why he is buying the social media giant, but also that Twitter cannot become “a free-for-all hellscape.” Rebecca Write that Musk now says that he will not fire 75% of Twitter’s staff.
  • Avoiding that seller’s tax: Jagmeet Writes that sellers on Amazon have to meet certain requirements to sell on the platform, but a startup called Mason is out to change that. The India and California-based startup secured $7.5 million in fresh funding, led by Accel and Ideaspring Capital, to offer an Amazon-like selling experience but without requiring that “Amazon tax.”
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Startups and VC

There’s a ton of new money happening all at once, it seems. Christine reports that Streamlined Ventures, led by Ullas Naik, secured $140 million in new capital commitments for its two newest funds. Hey reports that Human Impact Capital is a new $50 million fund that invests in social impact startups, and Mike Notes that Paris-based VC Satgana completes the first close of its €30 million fund to support climate tech startups.

Meanwhile, there have been a bunch of mega-rounds that put real investment funds to shame; It’s a strange world when you can’t skim the headline numbers to figure out whether it’s a company raising a round or a new fund closing. We’re collecting a handful of them below.

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5 Tips for Launching in a Crowded Web3 Gaming Market

scarlet ibis feeding among laughing gulls;  Web3 stands out load

Image credits: Chelsea Sampson (opens in a new window) / Getty Images

Every online product requires some network effect, but gaming is unique: without large, loyal and enthusiastic customers, there is no way to build products that can be monetized.

Play-to-earn (P2E) games are particularly susceptible to this problem, which is why “building a game that succeeds in the long term means developing monetization strategies that can weather market ebbs and flows,” says Corey Wilton, with- Founder and CEO of Mirai Labs, the gaming studio behind Pegaxy.

In this primer for P2E founders, Wilton shares suggestions for how to approach investors, explains why tokens are not a reliable fundraising vehicle, and discusses the recent “shift to Web 2.0 monetization.”

Three more from the TC+ team:

TechCrunch+ is our membership program that helps founders and startup teams get ahead of the pack. You can sign up here. Use code “DC” for a 15% discount on an annual subscription!

Big Tech Inc.

The New York Post had to be deleted today after it was discovered that someone had hacked into both the newspaper’s website and its Twitter account. bag reports. The headlines in question were racist and sexually violent in nature, and the newspaper told TechCrunch that an employee was to blame for the incident but did not go into further details about how it came to that conclusion.

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Also, our team pays attention to earnings so you don’t have to. Rebecca Had a look at Ford’s third quarter earnings, which it reports took a $2.7 billion hit related to Argo AI, which we reported yesterday was shut down. Meanwhile, over in Meta, Amanda Writes that Meta has another decline in its third quarter revenue.

And now we have three more for you:

  • Googling: Google Cloud has entered Web3 territory with a managed blockchain node service by taking the heavy lifting out there so developers can do their thing, Ron reports. Meanwhile, Manish has details about a $100 million acquisition the search engine giant made in Alter, an AI avatar startup.
  • On an acquisition roll: Ron Also reported on yet another Thoma Bravo acquisition. This time, it and Sunstone Partners announced the proposed acquisition of UserTesting for $1.3 billion. The company plans to combine it with its UserZoom, another company Thoma Bravo acquired in 2021.
  • Get your health advice here: YouTube says it will begin certifying channels for licensed health professionals, such as doctors, nurses or therapists, who produce health-related content, Ivan Write.


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