Ted Lasso brought some of his world-renowned good sportsmanship home.
After the USA Men’s National Team announced its 2022 FIFA World Cup roster last week, a fictional character played by Jason Sudeikis signed his name to personalized messages to each player on hometown billboards in 24 cities across the country.
Yellow signs with a blue handwritten font appeared on bridges, schools, farms and city skylines in places like Chicago, Dallas, New York, Seattle and San Diego.
“Lass’ personal messages to each individual team member will encourage local support for the hometown hero and build on the excitement for Team USA!” the show shared in a statement.
Ted Lasso‘s Twitter shared photos of the signs this week, which started going up almost immediately after the lineup was announced. “Like most M. Night completists, I believe in signs. Go get them, boys!” announced the Apple TV+ show in the blissfully optimistic voice of its protagonist.
In addition to the massive signs, personal messages to athletes will appear in local newspapers ahead of the 2022 FIFA World Cup, which will be played from November 20 to December 18 in Qatar.
Meanwhile, Sudeikis’ co-creator and colleague Brendan Hunt prepares for the World Cup with his new Apple podcast by Rebecca Lowe After the whistlewhich premiered on Thursday.
Sudeikis, 47, acts Ted Lasso as the titular happy-go-lucky American soccer coach who is unexpectedly recruited to manage an English Premier League soccer team, despite having no experience with the sport. A fish out of water, he soon conquers the local community of football fans.
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After creating the character in a 2013 series of commercials for NBC Sports, Sudeikis was tapped to reprise the role in his own series, which premiered on Apple TV+ in 2020.
Writer and partner Brett Goldstein previously told SUnday Times that the upcoming third season should be the show’s last. “We write it like that. It is planned as three [seasons]” he said, joking: “Spoiler alert – everyone dies.”
Sudeikis discussed the three-season plan in June, explaining the Today show that it was their “negotiation tactic” to make a show. “I thought it was super cocky of us to think we were going to get to three. It was just a swagger that has now translated into us having to do it. It’s scary,” he said.
Season 1 and 2 of Ted Lasso now streaming on Apple TV+.